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Sala Property

About Sala Property

A different kind of project marketing partner.

Sala Story

7,000+

Lots Sold

$2B+

In Transactions

32+

Projects

18 yrs

Experience

Brinton Keath — Principal & Founder, Sala Property

Principal & Founder

Brinton Keath

Principal & Founder

Brinton has been on every side of the table — buyer's agent, on-site sales manager, developer-side sales director, and market researcher. He has launched and sold some of Queensland's largest and most valuable major residential projects, and is exclusively appointed by Queensland's leading private and corporate developers across their flagship estates.

Built by operators who've sold the projects, not just marketed them.

Sala Property was founded on a simple thesis: too many land estates in South East Queensland are being marketed by agencies that excel at brand collateral but lack the on-site sales discipline to convert enquiries into settlements.

Our founder and Managing Director, Brinton Keath, has been on every side of the table — buyer's agent, on-site sales manager, developer-side sales director, market researcher. No individual in Queensland has launched and sold larger or more valuable major residential projects. That experience isn't a credential on a brochure — it's the operating system behind every project Sala takes on.

The result is a track record that speaks for itself. Some of Queensland's largest private and corporate developers have exclusively appointed Brinton as their sole agent across their flagship projects. That major-project discipline — the systems, the sales culture, the accountability — flows into every engagement we take, regardless of scale.

We bring international and interstate evolution to local projects, and we're consistently recognised as market leaders because we've built Sala to operate the way developers actually need: with skin in the outcome, not just the launch.

Exclusively appointed by

  • Stockland
  • Frasers
  • Perron Group
  • Amex Corporation
  • Queensland Government
  • Korda Mentha
  • Bank of Scotland
  • Benchmark Properties
  • Village Building Co
  • Intrapac Property
  • Villawood
  • GDM Property
  • Macquarie Bank
  • Villaworld

What We Believe

Three principles that shape every project.

01

Evidence over hype

Every recommendation we make is grounded in market data — not narrative or hope. We tell developers what we see, even when it's not what they want to hear.

02

Velocity over volume

We measure ourselves on sales velocity, settlement conversion, and pricing strength — not on logos in our portfolio. Outcomes, not appointments.

03

Long horizons

Most of our developer relationships span multiple projects and many years. We work for the next 10 years of partnership, not the next 90 days.

Curious whether Sala's the right fit?

The fastest way to know is to talk. Tell us about the project and we'll be honest about whether we can add value.