About Sala Property
A specialist agency for masterplanned land estates.
Sala Property Group provides project marketing and on-site sales delivery to residential land developers across South East Queensland and Northern New South Wales.
7,000+
Lots Sold
$2B+
In Transactions
32+
Projects
18 yrs
Experience
The Agency
Eighteen years at the point of sale.
Sala Property Group was established to give land developers a single, accountable sales and marketing partner. The agency combines project marketing with on-site sales delivery, so strategy, campaign and conversion sit with one team from first release to final settlement.
Principal Brinton Keath has worked across every stage of the residential land cycle: buyer's agency, on-site sales management, developer-side sales direction and market research. Over eighteen years he has led the launch and sell-down of several of Queensland's largest residential communities, including Providence at South Ripley and SkyRidge at Worongary.
Developers including Frasers Property, Perron Group, Amex Corporation, Benchmark Properties and the Queensland Government have appointed Sala, or Brinton directly, as exclusive agent on their flagship estates. The same systems, reporting and sales culture apply to every appointment, whether the estate is 40 lots or 4,000.
Principal & Founder
Brinton Keath
Brinton Keath has worked across every stage of the residential land cycle over eighteen years: buyer's agency, on-site sales management, developer-side sales direction and market research. He has led the launch and sell-down of several of Queensland's largest masterplanned communities and holds exclusive agency appointments from private and institutional developers across their flagship estates.
Exclusively appointed by
- Stockland
- Frasers
- Perron Group
- Amex Corporation
- Queensland Government
- Korda Mentha
- Bank of Scotland
- Benchmark Properties
- Village Building Co
- Intrapac Property
- Villawood
- GDM Property
- Macquarie Bank
- Villaworld
How Sala Works
Three commitments on every appointment.
Pricing set by evidence
Every pricing and release recommendation is built from current sales data, competitor tracking and absorption analysis for the corridor. Developers receive the figures and the reasoning behind them.
Measured on velocity and settlement
Sala reports weekly on enquiry, contract and settlement performance for each stage. The measure of a successful appointment is sales rate and price achieved, tracked against the developer's targets.
Appointments that span projects
Most Sala relationships run across multiple estates and several years. The agency is structured for repeat appointments, with the same systems and reporting applied to each one.
Talk to Sala about your next release.
Send the site, the brief or the open question. Sala responds within one business day with an initial market view.