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Sala Property

For Developers

Project marketing and sales delivery from one accountable team.

Sala Property brings pricing strategy, campaign management and an on-site sales team to masterplanned land estates across South East Queensland, from first release to final settlement.

Discuss your project

Track Record

Over 7,000 lots sold across 32 estates.

Sala's principal has held exclusive, sole-agency appointments on flagship estates for Queensland's largest private and institutional developers, including Frasers Property, Perron Group, Amex Corporation and the Queensland Government. Current appointments include SkyRidge at Worongary for Frasers Property Australia and Sanctuary Rise at Bonogin.

Aerial view of the SkyRidge Sales and Experience Centre on a release day
Buyers walking the SkyRidge display village at a launch event

Services

Four stages of delivery.

  1. Display village street at SkyRidge with estate signage

    Strategy and pricing

    Competitor mapping, lot mix review, release sequencing and a pricing schedule set against the developer's absorption and revenue targets.

  2. Marketing collateral on display at a Sala-managed estate

    Launch and marketing

    Brand positioning, digital and print campaigns, email nurture programs, display suite design and buyer communications across each release.

  3. Aerial view of an active display village with buyers on site

    On-site sales

    A dedicated sales team at the estate, buyer qualification, a conjunction agent network and stage-by-stage conversion management.

  4. A family at their purchased lot at SkyRidge

    Settlement and handover

    Contract administration, settlement coordination with buyers' solicitors, builder partner programs and community handover.

Exclusively appointed by

  • Stockland
  • Frasers
  • Perron Group
  • Amex Corporation
  • Queensland Government
  • Korda Mentha
  • Bank of Scotland
  • Benchmark Properties
  • Village Building Co
  • Intrapac Property
  • Villawood
  • GDM Property
  • Macquarie Bank
  • Villaworld

Exclusive Appointments

Flagship estates sold under sole agency.

Estates on which Sala's principal has held an exclusive sales appointment, by developer, scale and lot range.

South Ripley

Providence

Amex Corporation

Lots
8,000+ lots
Project revenue
$2B+
Lot sizes
180 – 800 sqm

Worongary

SkyRidge

Perron Group, now Frasers Property

Lots
3,500 lots
Project revenue
$2B+
Lot sizes
250 – 1,500 sqm

Walloon

Waterlea

Benchmark Properties

Lots
1,600 lots
Project revenue
$700M
Lot sizes
450 – 700 sqm

Mary Valley

Mary Valley

Queensland State Government

Lots
1,000 properties
Project revenue
$250M
Lot sizes
1,000 sqm – 400 ha

Enquiries

Discuss your next release.

Send the brief, the site or the open question. Sala responds within one business day with an initial market view.